If you know that the first email has already been read, you can proceed with a follow-up email. On the other hand, waiting for some more days might make you lose the customer.Įmail tracking gives you a better understanding of your current position in the correspondence. However if the potential customer hasn’t even read your email yet, this might not be the best option.

Normally you would think of sending a reminder. What is the best way to react in this case? After having sent him an email, you haven’t heard back for two days. Imagine you’re a sales manager hunting down an important customer for your company. It provides you with the necessary information to plan your next step in communication with a person, which can be extremely useful for business purposes. With email tracking, you always know if the recipient has actually opened your email.

If you want to learn more, you can check out our email tracking guide. Thus, it can be passed further on to the corresponding software, which, in turn, displays it to the mail user. The information about such requests (mail-ID and the date/time) is being collected and stored on the sender’s server. Once the recipient opens the email, their mail client or web service sends a request to the sender’s server in order to load the hidden 1-pixel image.

If a person activates email tracking for a specific email, the corresponding application includes a hidden 1-pixel image with a unique mail-ID into the outgoing message. The email tracking technology relies on a 1-pixel image in the email.

In this article, we'll take a closer look at this helpful tool and examine the 3 actual use cases of inbox read receipts.įirst things first - how does Email Tracking work? This is the point where all the existing analytical, data collection, and sales acceleration software comes into play, among which email tracking applications deserve special attention. Learning as much as possible about your recipient is one of the best ways to do it. We exchange a lot of information with email, but how exactly can you optimize this process and maximize the benefits in each message? Smart communication lies at the core of every successful business.

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